It was such a privilege to be invited to Guinness Amplify: Music Made of More Live Tour which took place at The Bank, Penang not too long ago. Music fans gathered together raising their pints of Guinness while anticipating their favourite band at the GUINNESS® Amplify: Music Made of More Live Tour inPenang! Headlining the stage at The Bank were; Jumero, GTXperiment and Penang’s very own local talents; The Color Noise.
The GUINNESS® Amplify Live Tour brings fans across Malaysia together for a night of incredible music by the talented, dedicated, and passionate artists. The campaign aims to build our local talents, allowing them a platform to perform and encouraging other local talents to step out and live their dreams.
The event started off with the emcee, Hanson Lee, welcoming guest and getting the energy flowing before welcoming the first band on stage.
First up on stage was Penang’s four piece band, The Color Noise who played power pop, indie rock and disco punk rhythm that got the crowd psyched up for more.
Next up was GTXperiment, who are known for their easy soul, r&b and pop culture. It was an exciting time watching the crowd groove to the music.
Throughout the evening, lucky GUINNESS® fans earned themselves exclusive, money-can’t-buy passes to the AMPLIFY Grand Finale Live show with a 3 Day 2 Night stay at the Hilton, Kuala Lumpur. All they needed was to purchase a set of GUINNESS® Draught or GUINNESS® Foreign Extra Stout and they could be in the running to win tickets and a stay in KL.
To end the night was the easy going, fun loving beach band; Jumero. The boys brought their acoustic influence and gave it their best with their energetic performances which put the perfect end to a night of Music Made of More.
The AMPLIFY LIVE TOUR is the next phase in the AMPLIFY campaign, following the launch of AMPLIFY FM - the country’s first online radio station which only plays music made by local artists. For easy access, anyone can stream on tablets, phones, and computers by visiting www.amplify.com.my
Aspiring Malaysian musicians will get the chance to record their very own single in the AMPLIFY Recording Studio at the end of the month; 12 up-and-coming local acts will be selected to lay down a track in the pop-up studio and have it professionally mixed and produced. One of these artists will also stand a chance to record a full, 3-5 track EP, courtesy of GUINNESS AMPLIFY. AMPLIFY ACADEMY on the other hand, will showcase renowned international and local producers to share some key learnings on how to produce and manage a record. A great end to it all will be the Live Gig where all our homegrown talents get to celebrate their music.
Thanking Heineken Malaysia Berhad for the invitation.
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