It’s Fun, It’s New, It’s Refreshingly More...It’s Somersby 0.0!

Chill-out with Somersby 0.0 anytime, anywhere and relish the same good taste of
Somersby Apple, now excitingly non-alcoholic

 Get ready for a whole new world of fun as Somersby launches

another progressive new variant, the brand’s second product innovation this year! Offering consumers

optimism in a can, the alcohol-free Somersby Apple 0.0, brewed with premium non-alcoholic

fermented apple juice, gives more spunk and zest with its pleasant sparkling sweetness for a

refreshingly different thirst quencher.

Known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence; a

sparkling fruit beverage that comes with the finest ingredients and limitless enjoyment. Somewhat

akin to a cider mixed with a spritzer, Somersby Apple 0.0 has the celebratory feel of a bottle of

sparkling drink with its charming sweetness and is refreshingly more non-alcoholic.

Spotted with a fresh blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0

is brewed with premium apple juice, without any form of alcohol-based liquid added into it. Classified

under the soft drink category, it is a sparking juice drink perfect for anyone looking to enjoy the

moment, anytime, anywhere, and any way they like for a ‘Refreshingly More’ experience.

“Alcohol-free beverages are growing in popularity globally as consumers have greater interest on

wellness and alcohol-free choices. Building on the growth momentum of our stellar Somersby Apple

brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant.

Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that

complement all types of drinking occasions and lifestyles as it is non-alcoholic,” said Stefano Clini,

Managing Director of Carlsberg Malaysia.

“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds

icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just

producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new

revenue by venturing into an untapped market. It also enables us to be a committed brewer in

advocating responsible consumption,” added Clini.

Held at Popsicola.KL, customers, members of the press and guests were treated to a lively pool party

that depicted the creative nature of the brand with non-alcoholic 0.0 signs spotted around the venue.

Laced with treats and goodies, like any good chill-out session would be, Somersby Apple 0.0 made an

impressive splash alongside great food, groovy music and an echo of enthusiastic chatter around the

innovative mocktails and slushies concocted with Somersby 0.0.

Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, 4-pack cans and a carton, in

stores nationwide.

From now until the end of June, consumers who purchase any two 4-can pack of Somersby Apple 0.0

will be able to redeem a cool and exclusive Somersby 0.0 Slushy Maker. There will also be sampling

opportunities for consumer around the town’s hottest spots to give consumers a taste of the latest

Somersby addition, so be on the look-out!

Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-to-

drink non-alcoholic beverage that can be savoured anytime, anywhere.

For the latest Somersby promotions and activities, follow SomersbyMY on 

Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. 

Learn about Somersby 0.0 at www.somersby00malaysia.com.