Over 9,000 Malaysians Raise Funds for
Environmental Sustainability with #ShopeeGivesBack
Donors pledge their support for a more sustainable
nation, with 61% donating for the first time
%20WWF-Malaysia_Shariff%20Mohamad%20(1).jpg "A healthy Malayan Tiger found in the Malaysian rainforest - (c) WWF-Malaysia_Shariff Mohamad (1) Penang Blog Blogger Collaboration Shopee")
#ShopeeGivesBack,
Shopee’s long-term community initiative, has raised over RM48,000 from 1 May
2020 to 31 July 2022 for two Non-Governmental Organisations (NGOs) championing
environmentally-conscious efforts in Malaysia. Over two years, WWF-Malaysia and
Zero Waste Malaysia received donations from over 9,000 donors, including over
5,500 first time donors.
85% of the funds
raised went to assisting WWF-Malaysia, a national conservation trust with more
than 90 ongoing projects nationwide. Funds raised are used to safeguard some of
Malaysia’s most iconic wildlife – including the Malayan tiger, Bornean
elephants, Bornean orangutans and sea turtles – from threats such as poaching
and habitat loss. WWF-Malaysia continues to address environmental issues to spread
awareness, support education and research, and conserve the local landscape
flora and fauna, water, soils, and other natural resources.
Across the two years, Zero Waste Malaysia received 15% of their total
donations through #ShopeeGivesBack, supporting them in their efforts to go
further in achieving their mission of building a waste-free and sustainable
future for the nation. Zero Waste Malaysia advocates for sustainable
development and aims to increase the local community’s awareness of sustainable
living through education, resources, public engagement, and on-ground
initiatives. In 2021 alone, Zero Waste Malaysia received 13% of their total
donations through #ShopeeGivesBack.
Huiyan Pan, Head of Brand Marketing at Shopee
Malaysia said, “Shopee is moved by the reception of
the community in supporting the efforts of our NGO partners in contributing
towards environmental change. We firmly believe that with greater awareness and
support from shoppers on our marketplace, we can strike a balance towards building
a long-term, sustainable future for the environment and the economy.”
“Shopee appreciates
being able to play a part in WWF-Malaysia’s conservation efforts and is
thrilled to hear about the efforts that have reduced 90% of snare encounters
for the Malayan tiger. In 2020 and 2021, more fresh sightings of the tigers,
including a mother and three cubs, were discovered in the Belum-Temengor Forest
Complex,” Pan continued.
During Ramadan in
2021 and 2022, these two NGOs saw a collective month-on-month increase in
donations of 85% and 113% respectively, from March to April compared to other
months through #ShopeeGivesBack. Of the 1,400 donations received, WWF-Malaysia
and Zero Waste Malaysia saw 1,000 first time donors donating during a time
where generous Malaysians were giving back to communities and causes close to
their hearts and values.
“The majority of
our donations come from the public, hence the #ShopeeGivesBack platform has
helped us reach wider audiences to raise the much needed public support that
ensures the continuity of WWF-Malaysia’s vital conservation projects.
WWF-Malaysia is also taking action to promote sustainable lifestyles and
increase resilience to climate change through policy advocacy and conserving
natural ecosystems,” said Helina Yow,
Director of Partnerships, WWF-Malaysia.
#ShopeeGivesBack
was launched on 1 May 2020 to help the underserved communities in Malaysia
across four areas: underprivileged communities development, children and family
services, health charities, and environmental charities. The platform provides
Malaysians with an online avenue to support their favourite causes in the most
convenient way. Shopee ensures that these NGOs have credible track records and
are registered with the Registry of Societies.
For more information on how to donate to WWF-Malaysia and Zero Waste
Malaysia, please refer to the Shop Green with Shopee microsite here: https://shopee.com.my/m/shop-green-with-shopee
%20WWF-Malaysia_Shariff%20Mohamad%20(1).jpg "A healthy Malayan Tiger found in the Malaysian rainforest - (c) WWF-Malaysia_Shariff Mohamad (1) Penang Blog Blogger Collaboration Shopee")
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