Fire Up Your Weekend At Guinness Flavour By Fire Festival In Penang!
Favourite Chefs To Ignite Extraordinary Flavours At Fort Cornwallis
Left): Not your ordinary barbecue! Tantalise your taste buds at Flavour by Fire with a variety of specially
curated Guinness-infused flame-cooked meats and seafood by renowned chefs. The photograph shows a Guinness-infused
flame-cooked chicken dish by Chef Sherson Lian.
Guinness Flavour By Fire Festival at Fort Cornwallis is the place to be on
the 2
nd and 3rd of September! This is far from your average festival – it’s a blazing revelry that combines
the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories
and sending your taste buds on a journey beyond the ordinary. Last month, Guinness Flavour by Fire
in Kuala Lumpur attracted close to 13,000 fans and food enthusiasts – a strong testament to the
irresistible and unforgettable experience that is not-to-be-missed.
Guinness invites you to gather your friends for an extraordinary journey at the forthcoming Penang
festival. Explore tantalising flavours created from the power of fire and Guinness’ rich, distinctive
flavour, derived from the precise fire-roasting of its barleys at 232 degrees Celsius. Authentically
Guinness, the festival provides the perfect setting for cheerful camaraderie amid culinary temptations
that promise an extraordinary taste experience.
Expect to immerse yourself in an aromatic smoky scent of fire-grilled sizzling meats and savoury spices,
making your taste buds dance with anticipation. The two-day festival features Penang’s much-loved
chefs and culinary partners, open-flame grills, and taps serving smooth and creamy Guinness Draught.
"Thousands of fans and food enthusiasts are drawn to our festival's culinary experiences beyond the
ordinary. We are thrilled to bring our unique festival to Penang following our opening success in Kuala
Lumpur. Guinness is always looking for new and exciting ways to bring our brand values of power,
goodness, and communion to life in an engaging and immersive way. Our festival is the perfect
occasion for people to come together for an authentic Guinness experience and create unforgettable
memories," said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at Heineken
Malaysia Berhad.
Guinness has a rich, distinctive flavour that is highly favoured among chefs and drinkers alike.
Combined with fire's transformative power, it creates a truly unforgettable culinary experience. A lineup of renowned masters in the art of grill cooking will prepare Guinness-infused meals. Namely,
Smoke Papa BBQ, White Smoke, Roku the Taco Bar, DreamBurger, Three Tiers, KAO BBQ, Firewood
Penang, Foxhole 24 and celebrity chefs Johnny and Sherson of Kitchen Mafia from Kuala Lumpur.
Come and discover a mouth-watering selection of flame-cooked, Guinness-infused dishes - from lamb
ribs to grilled salmon, artisanal burgers, and irresistible Guinness-infused desserts, for a taste
experience beyond the ordinary. Also impressive is the range of vegetarian and dessert options to
bring a complete offering to the festival with something extraordinary for everyone.
An exciting line-up of local artists will provide live music to fire things up over the weekend. Enjoy your
food and Guinness alongside performances from DJ Y.N.N, DJ Ramsey Westwood, Masia One, K-Town
Clan ft. Nexto, KAYA, DJ Kavlclub, Somebody Who, Bunga Raya Band, 9 Lives Band ft. Joy Victor, Acidic
Bunch and INSTYLE BAND.
Adding to the excitement, you can participate in the Long Bar Challenge to get your hands on exclusive
Guinness T-shirts, drink vouchers, or exclusive merchandise. Then get your selfies printed onto the
creamy head of your Guinness – a cool way to capture happy moments – at the Guinness STOUTie
machines.
Don’t miss Guinness Flavour by Fire festival - register on https://www.guinnessflavourbyfire.my/ .
For more information, visit https://www.guinnessflavourbyfire.my/ or check out Guinness Malaysia’s
socials at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only.
Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive
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