Fire Up Your Weekend At Guinness Flavour By Fire Festival In Penang!

 Fire Up Your Weekend At Guinness Flavour By Fire Festival In Penang!

Favourite Chefs To Ignite Extraordinary Flavours At Fort Cornwallis

Left): Not your ordinary barbecue! Tantalise your taste buds at Flavour by Fire with a variety of specially curated Guinness-infused flame-cooked meats and seafood by renowned chefs. The photograph shows a Guinness-infused flame-cooked chicken dish by Chef Sherson Lian.

Guinness Flavour By Fire Festival at Fort Cornwallis is the place to be on the 2 nd and 3rd of September! This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary. Last month, Guinness Flavour by Fire in Kuala Lumpur attracted close to 13,000 fans and food enthusiasts – a strong testament to the irresistible and unforgettable experience that is not-to-be-missed.

 Guinness invites you to gather your friends for an extraordinary journey at the forthcoming Penang festival. Explore tantalising flavours created from the power of fire and Guinness’ rich, distinctive flavour, derived from the precise fire-roasting of its barleys at 232 degrees Celsius. Authentically Guinness, the festival provides the perfect setting for cheerful camaraderie amid culinary temptations that promise an extraordinary taste experience. 

Expect to immerse yourself in an aromatic smoky scent of fire-grilled sizzling meats and savoury spices, making your taste buds dance with anticipation. The two-day festival features Penang’s much-loved chefs and culinary partners, open-flame grills, and taps serving smooth and creamy Guinness Draught. 

 "Thousands of fans and food enthusiasts are drawn to our festival's culinary experiences beyond the ordinary. We are thrilled to bring our unique festival to Penang following our opening success in Kuala Lumpur. Guinness is always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our festival is the perfect occasion for people to come together for an authentic Guinness experience and create unforgettable memories," said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at Heineken Malaysia Berhad. 

Guinness has a rich, distinctive flavour that is highly favoured among chefs and drinkers alike. Combined with fire's transformative power, it creates a truly unforgettable culinary experience. A lineup of renowned masters in the art of grill cooking will prepare Guinness-infused meals. Namely, Smoke Papa BBQ, White Smoke, Roku the Taco Bar, DreamBurger, Three Tiers, KAO BBQ, Firewood Penang, Foxhole 24 and celebrity chefs Johnny and Sherson of Kitchen Mafia from Kuala Lumpur.

 Come and discover a mouth-watering selection of flame-cooked, Guinness-infused dishes - from lamb ribs to grilled salmon, artisanal burgers, and irresistible Guinness-infused desserts, for a taste experience beyond the ordinary. Also impressive is the range of vegetarian and dessert options to bring a complete offering to the festival with something extraordinary for everyone. 

An exciting line-up of local artists will provide live music to fire things up over the weekend. Enjoy your food and Guinness alongside performances from DJ Y.N.N, DJ Ramsey Westwood, Masia One, K-Town Clan ft. Nexto, KAYA, DJ Kavlclub, Somebody Who, Bunga Raya Band, 9 Lives Band ft. Joy Victor, Acidic Bunch and INSTYLE BAND. 

Adding to the excitement, you can participate in the Long Bar Challenge to get your hands on exclusive Guinness T-shirts, drink vouchers, or exclusive merchandise. Then get your selfies printed onto the creamy head of your Guinness – a cool way to capture happy moments – at the Guinness STOUTie machines. 

Don’t miss Guinness Flavour by Fire festival - register on

 For more information, visit or check out Guinness Malaysia’s socials at and

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive