CUCKOO MALAYSIA NAMED STRATEGIC PARTNER FOR VISIT MALAYSIA 2026, DEBUTS FIRST MASCOT ‘HEPI’ IN HOLISTIC PUSH TO SCALE HEALTH AND HAPPINESS

CUCKOO MALAYSIA NAMED STRATEGIC PARTNER FOR VISIT MALAYSIA 2026, DEBUTS FIRST MASCOT ‘HEPI’ IN HOLISTIC PUSH TO SCALE HEALTH AND HAPPINESS

• CUCKOO Malaysia is appointed by Tourism Malaysia as an official Strategic Partner for Visit Malaysia 2026 (VM2026), launching specialised HORECA support and cultural collaborations with Loka Made to showcase Malaysian heritage to the world.

• CUCKOO Malaysia introduces HEPI, its first-ever mascot, a “Healthy Home Creator” designed to bridge the gap between wellness and joy, joining existing Brand Ambassadors, Dato’ Sri Siti Nurhaliza and Phei Yong to empower more Malaysians to be #SAMASAMAHealthier.

• CUCKOO Malaysia works with MAHB to equip KLIA Terminal 1 and Terminal 2 with 96 water stations, providing travellers with their very first sip of clean drinking water upon arrival.

(from left) Dato’ Sri Siti Nurhaliza, CUCKOO Brand Ambassador; Hoe Kian Choon (KC Hoe), Non-Independent Executive Director & Chief Executive Officer of CUCKOO International (MAL) Berhad; Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia; Pn. Hani Ezra Hussin, Senior General Manager, Commercial Services of Malaysia Airports Holdings Berhad (MAHB); and Phei Yong, CUCKOO Brand Ambassador.

CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or the “Company”, KLSE:5336), a Healthy Home Creator, today hosted a landmark Buka Puasa event themed “Sebar HEPI, Hargai Setiap Kebahagiaan”. The evening was packed with announcements reinforcing the Company’s commitment to fostering healthier lifestyles while extending its mission to champion the happiness that stems from a well-cared-for home, reaching beyond from local households to a global audience.

 

“For years, our mission has been to improve the standard of living through our efforts to integrate wellness into every homes. But we believe that health is the foundation upon which happiness is built. By aligning our growth with national milestones like Visit Malaysia 2026 (VM2026) and introducing HEPI as the face of our mission, we are scaling our impact from private households to public spaces. This is a deliberate, holistic movement to ensure that our promise of a healthier, happier life is delivered at every touchpoint of the Malaysian experience,” said CUCKOO Malaysia Non-Independent Executive Director and CEO, Mr. Hoe Kian Choon (KC Hoe).

 At the eventful evening, CUCKOO Malaysia unveiled a series of landmark announcements including its appointment as a Strategic Partner for Visit Malaysia 2026 (VM2026) and the expansion of its water stations across KLIA Terminal 1 and Terminal 2, as well as confirming the continuation of the ambassadorship of Dato’ Sri Siti Nurhaliza and Phei Yong, and the official debut of its first-ever mascot, HEPI.

 Complementing and Intensifying the Visit Malaysia 2026 Roadmap

A major highlight of the evening was the official appointment of CUCKOO Malaysia as a Strategic Partner for Visit Malaysia 2026 (VM2026). Acting as a key private sector ally to Tourism Malaysia, CUCKOO Malaysia announced a three-pronged initiative designed to intensify the country's appeal through wellness and culture:

 ·        HORECA Support: To prepare the hospitality industry for the tourist surge, the Company is offering a 50% discount for 8 months on selected water purifiers, ensuring hotels, restaurants and cafes can provide premium wellness to travellers.

·        Cultural Storytelling with Loka Made: CUCKOO has teamed up with local creative collective Loka Made to wrap CUCKOO water stations installed across KLIA Terminal 1 and Terminal 2 in five exclusive, whimsical designs that breathe life into Malaysian heritage. These intricate illustrations celebrate the nation’s majestic wildlife, mouth-watering food culture, soaring iconic landmarks, time-honored traditional crafts, and lush tropical fruits. Each vibrant scene seamlessly weaves in the presence of CUCKOO Brand Ambassadors, Dato’ Sri Siti Nurhaliza, Phei Yong, as well as CUCKOO’s mascot, HEPI, creating a visual narrative of health and hospitality for travellers.

 

·        Commemorative Merchandise: The stunning illustrations by Loka Made have also been reimagined as special limited-edition 3D cut-out greeting cards. This collectible merchandise will be available to the public soon through a Gift-with-Purchase (GwP) promotion with CUCKOO products, allowing Malaysians to own a piece of this cultural celebration.

 
“Surpassing 42.2 million international arrivals in 2025 provides the momentum we need to attract more visitors for Visit Malaysia 2026 (VM2026). This collaboration ramps up our efforts to position Malaysia as a premier destination that prioritises the wellbeing of its visitors. CUCKOO’s support as our Strategic Partner is commendable, complementing our aim to showcase a modern, healthy, and welcoming Malaysia to the world,” said Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.
 
The Gateway Experience: Providing the First Sip of Malaysia
For the past few years, CUCKOO Malaysia has been actively installing its mild-alkaline water purifiers at 10 major domestic airports, including Kota Kinabalu, Langkawi, Kuching, and more, to bridge the gap between travel convenience, accessibility to clean drinking water, and environmental responsibility.
 
Expanding on this established commitment, CUCKOO Malaysia has worked with Malaysia Airports Holdings Berhad (“MAHB”) to install 96 water stations across KLIA Terminal 1 and Terminal 2. In a significant move to enhance passenger comfort, these stations will, for the first time, be installed within the boarding gates of Terminal 1, ensuring travellers have seamless access to clean Beyond Standards drinking water right up until they fly. This initiative also supports the drastic reduction of single-use plastic bottles at the nation's primary gateway.
 
Meet HEPI: The Heart of the Healthy Home
At the eventful evening filled with major milestones, CUCKOO Malaysia also confirmed that the brand ambassadorships for Dato’ Sri Siti Nurhaliza and Phei Yong will continue, marking a long-standing partnership built on shared values. The festivities then culminated in the introduction of CUCKOO’s first-ever mascot, HEPI.
 
HEPI is a genderless "Healthy Home Creator" born from a play on the word “Happy”. Designed to bridge the gap between holistic wellness and everyday joy, HEPI features smiling, crescent-shaped eyes and a gently tilted mouth that reflects a natural, warm expression. Its arms extend freely to wrap everyone in a hug, while its chest features a heart that may emit a soft glow of happiness. HEPI's presence serves as a gentle reminder that when a home is healthy, happiness and joy follow naturally.
 
Reflecting on the brand’s evolution, CUCKOO Malaysia Chief Marketing Officer, Queenie Goh, noted: “While our holistic ecosystem of wellness solutions integrates wellness into every home, we realised that happiness blossoms after. We are intensifying our efforts, through strategic partnerships with iconic brands, influential personalities, and the introduction of our mascot, HEPI, to ensure that the message of a healthy home reaches every corner of Malaysia. We hope to continue empower more to be #SAMASAMAHealthier and remind everyone to cherish the happiness that wellness brings.”

Cuckoo Malaysia, Samsung Malaysia Elevate Partnership with Refreshed Smart Healthy Home Lineup and Rental Plans

Refreshed Innovations Now Available Via Rental to Offer Greater Accessibility and Affordability

To CUCKOO Malaysia’s Ecosystem of Wellness Solutions

Healthy Home Creator, CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”, KLSE:5336), and Samsung Malaysia Electronics (SME) Sdn. Bhd. (“Samsung”) is leveling up their partnership following the successful launch of the “CUCKOO Smart Healthy Home Co-Created Programme with Samsung” (also known as the “CUCKOO Co-Created Programme with Samsung”) last year. This next phase introduces a refreshed suite of three premium SKUs, including a Smart Washer Dryer, Smart TV and Smart Tablet, under the programme. It also marks the first time these advanced technologies are made accessible through CUCKOO Malaysia’s proven rental model.

 

The refresh reflects an agile response to the evolving technological landscape, ensuring Malaysians have access to the latest AI-powered innovations delivered through Samsung’s SmartThings ecosystem without the barrier of high upfront costs. By transitioning from the initial pilot phase, which featured only outright offerings, CUCKOO Malaysia is doubling down on its core strength of affordability and accessibility with this refreshed line offered through rental plans.

 

“Our CUCKOO Co-Created business segment is built on the passion of unlocking greater value through synergy. This year, we are evolving the CUCKOO Co-Created Programme with Samsung under the CUCKOO Co-Created business segment to be even more customer-centric by introducing the rental model that many have been eagerly anticipating. This refresh is not just about new innovations; it is about making a smarter, healthier lifestyle attainable for every household. By combining Samsung’s technological leadership with our proven rental model, and integrating into our holistic ecosystem of wellness solutions, we are making it ever easier for more Malaysians to be #SAMASAMAHealthier”, said CUCKOO Malaysia Non-Independent Executive Director and Chief Executive Officer, Mr. Hoe Kian Choon (KC Hoe).

 

A Refreshed Lineup: Smarter Living, Healthier Homes

CUCKOO Malaysia’s ecosystem of wellness solutions is ever diverse and holistic with the refreshed suite of Smart Healthy Home Solutions. By bridging CUCKOO Malaysia’s rental expertise and wellness ecosystem with the Samsung SmartThings ecosystem, the result is a delivery of smarter, affordable, and accessible connected living centered around ensuring security through privacy protection, providing ease of use with at-a-glance monitoring, achieving saving by minimising energy waste, and offering care for the health of loved ones to foster healthier lifestyles.

 

 

This refreshed lineup features the following:

 

·        Samsung Bespoke AI Laundry Combo (12/7kg): Available at RM150/month for 36 months, this sleek black washer dryer automates clean living with its AI Wash technology which intelligently senses load weight, fabric types, and soil levels to optimise water and detergent use in every cycle. On top of that, the AI EcoBubble™ feature also ensures superior fabric care with 45.5% [1] better fabric care and removes 24%¹ more soil even in cool water. Beyond advanced cleaning, it also ensures hygiene through its Air Wash and Hygiene Steam features, delivering a cleaner wardrobe that protects your well-being. For a truly worry-free experience, CUCKOO Malaysia’s professional Home Care Specialists provide expert installation and periodic Home Care Service (aftersales maintenance service) every 6 months to maintain peak hygienic conditions. This washer dryer also includes an exclusive 3-year warranty and service (1-year standard + 2-year CUCKOO extended warranty).

 

·        65" QLED QEF1 4K Samsung Vision AI Smart TV: Offered at RM148/month for 36 months, this AI TV is more than just an entertainment hub; it serves as a personal fitness portal. The ‘Slim Look Titan Gray’ TUV-certified Real Quantum Dot display brings vivid, world-class trainers into the living room with lifelike clarity. Further designed with safety in mind, the screen is cadmium-free, ensuring a healthier environment for the family by eliminating toxic heavy metals often found in traditional displays. By integrating with SmartThings, it allows users to manage home wellness at a glance while focusing on pulse-pounding HIIT or restorative yoga sessions. This AI TV is backed by an exclusive 3-year warranty (2-year standard + 1-year CUCKOO extended warranty).

 

·        Samsung Galaxy Tab S10 FE+ (256GB): Available at RM160/month for 24 months, this powerhouse tablet redefines productivity and health on the go. Featuring a stunning 13.1-inch display in a slim 6.0mm profile, the IP68 water-and-dust resistant design ensures it can keep up with active lifestyles anywhere. Powered by the Exynos 1580 processor and 12GB RAM, the device brings AI-driven efficiency to users’ fingertips with Galaxy AI, Gemini, and Circle to Search. Whether users are following a high-intensity workout or sketching a masterpiece with the included S Pen, the massive 10,090mAh battery with 45W charging provides long-lasting power. Exclusive to CUCKOO Malaysia, this Smart Tablet includes a total 3-year warranty (2-year standard + 1-year CUCKOO extended warranty).

 

Operational Resilience and Strategic Growth

The “CUCKOO Smart Healthy Home Co-Created Programme with Samsung” is part of the “CUCKOO Co-Created” business segment. This business segment features a diverse range of home appliances and household goods offered through strategic partnerships with LSK, OGAWA Malaysia, and Fujiaire.

 

The announcement of this refreshed line is set to build on the momentum of CUCKOO Malaysia’s recent unaudited financial results for the fourth quarter ended 31 December 2025 (“Q4FYE2025”). In this period, the Company demonstrated significant operational resilience, with PAT recovering by 171.0% quarter-on-quarter to RM36.5million, driven primarily by stronger margins and improved credit management strategies. This strong finish culminates in a steady full-year performance for the financial year ended 31 December 2025 (“FYE2025”), with a total revenue of RM1.1 billion and a PAT of RM105.2 million.

 

The CUCKOO Co-Created business segment remains a vital growth engine, contributing RM221.1 million (20.1%) to the total revenue in FYE2025. This momentum was sustained from its previous contribution of 20.2% to the total revenue in its financial year ended 31 December 2024 (“FYE2024”). The consistent performance validates the success of the Company’s proven rental-led business model in providing stable earnings while meeting the growing consumer preference for affordable, high-quality home wellness solutions.

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[1] AI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.** Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.*** Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Actual results may vary depending on individual use.**** Based on an EMPA test on a 9kg model (WF906U4SAGD, Synthetics), with and without Ecobubble™. Data collected from individual tests. Actual results may vary depending on individual use.