Shopee Empowers Over 100,000 New Local Entrepreneurs in 2024
Shopee’s ‘Sayangi
Malaysia, Jom Rai Lokal 2024’1 study reveals a significant milestone
in the Malaysian e-commerce landscape: over
100,000 entrepreneurs joined the Shopee ecosystem in 2024. This substantial
increase reflects the rising acknowledgement of e-commerce as a vital and
sustainable business model in today’s rapidly changing digital market.
“The impressive
growth of Malaysian entrepreneurs on our platform this year is a testament to
their proactive embracing of digital opportunities. Shopee remains dedicated to
providing local Malaysian businesses with the essential resources including
Affiliate Marketing Solutions, third-party logistics services, and Shopee Live
to thrive in today’s competitive e-commerce landscape. We are proud to play a
part in the journey for local enterprises to broaden their reach, optimise
their operations, and achieve growth in this ever-evolving economy,” said Ming Kit Tan, Head of Marketing and
Business Intelligence at Shopee Malaysia.
Shopee Live has emerged as a powerful instrument
for local entrepreneurs, with a 113% increase in new sellers live streaming in
2024. This rise shows Shopee Live's growing importance
as Malaysia's go-to platform for live commerce. Local sellers recognise Shopee
Live’s interactive features that facilitate direct customer engagement, allowing
them to build stronger, lasting relationships. The platform’s ease of entry and
real-time feedback mechanisms are proving crucial in helping businesses stand
out in a competitive marketplace, create meaningful connections with their
customers, and reach nationwide audiences. The
adoption of Shopee Live as a key business strategy is clear, with local sellers
conducting over 1.4 million livestreams and receiving more than 27 million
unique comments from users this year.
Petals Malaysia2,
a Selangor-based hair care brand, joined Shopee in 2021 to offer sustainable,
wudhu’-friendly, Made-in-Malaysia products tailored to local preferences.
Before joining Shopee, their market presence was limited to retail outlets,
restricting their exposure and visibility. "Shopee provided access to a
vast online audience, significantly expanding our market reach," said Khairul Azman, Founder of Petals Malaysia.
"Shopee Live has also transformed our customer engagement. Through live
sessions, we directly interact with shoppers, answer their questions in real
time, and effectively showcase our products. This immediate engagement builds
trust and drives purchases. We also use live polls and Q&A sessions to
involve viewers, gather feedback, and enhance the overall shopping experience."
Petals has sold over 26,000 units of their best-selling halal hair dye ‘Hair
Color Shampoo’ since 2021.
The study also
highlights a 65% increase in Shopee Live
sellers from Malaysia’s East Coast, reflecting the platform’s success in
helping local businesses expand their reach across the country. This
underscores Shopee’s commitment in helping entrepreneurs from less urbanised
regions to grow with e-commerce. East Coast sellers are using Shopee Live to
build brand loyalty and deepen customer engagement, helping the platform create
more opportunities for aspiring business-owners across Malaysia.
Shopee’s top 500 locally-owned enterprises have
achieved an average of 50% year-on-year growth in 2024, demonstrating the
platform’s effectiveness in driving business expansion. This success highlights
the strength of Shopee’s ecosystem and its role in helping sellers innovate and
grow. The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study also shows Shopee’s
commitment to supporting local businesses and growing the digital economy.
Shopee continues to be an important partner for homegrown businesses, offering
tools and services that help sellers achieve new levels of success.
1.
Study Methodology: The “Sayangi
Malaysia, Jom Rai Lokal 2024” study was conducted by Shopee Malaysia with
year-to-date platform data up to 31 July 2024.
2. Petals Malaysia is a Selangor-based, 100% Bumiputera business
that specialises in Muslim-friendly hair care products. Their products are
approved by the Malaysian Ministry of Health (KKM) and HALVEC (JAKIM Panel
Laboratory).
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